Lead UX and UI Graphic Designer
A new mobile application that enables consumers to scan an apparel item’s barcode and obtain instant evaluations of ethical production and ethically sourced materials. An incentive is given to the consumers as they can maintain a character, farm, or icon that will thrive when the user scans receipts from certain retailers with ethical values.
A website was also designed to promote and educate about the new mobile application.
Experience the native app and website for yourself here.
What if we knew the truth about apparel brand’s ethics? Realistically, we cannot stop consumers from buying first-hand fashion, so how can we encourage and influence them to choose smarter?
PEOPLE: Does this brand take into account their worker’s rights and needs as humans? Child labor, workers' compensation, forced labor, freedom of association and protests, and safety will be taken into account.
PLANET: Greenhouse gas emissions and water pollution will be taken into account from the database. Greenwashing and environmental policies will be reviewed.
ANIMALS: Is the item vegan/cruelty-free?
PROGRESSIVENESS: Is the company committed to becoming better?
MATERIALS: Are the materials ethically sourced? Are they recycled or recyclable?